ADF Financial Services Consumer Centre

ADF Consumer Centre Website Refresh

The refreshed look of the ADF Consumer website has provided a more engaging user experience. The implemented UX/UI optimisations were A|B tested to understand which structure was preferred by users and led to greater site exploration. Restructuring landing page layouts achieved a 231% lift in average time on page for some sections. As well as overall average session duration increasing by 51%.

Digital Mavens ADF Case Studie v1b 03 scaled

Digital Mavens ADF Case Study Stat v1b 04

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